In almost every sense imaginable 2020 has been an epic fail of a year, and yet thanks to eight months of collective introspection and recalibration, silver linings have already begun to appear. Today we're taking a closer look at one of them, which could yield huge benefits for early- and mid-career creatives: Some of the best PR people we know have recently launched affordable programs geared towards smaller clients, offering a la carte courses and consultations without the sky-high monthly retainers.