Love the Look of LRNCE? Now You Can Stay in a Marrakech Hotel Designed By the Brand

It’s not easy to achieve a look that feels so considered and complete without being overdone. But Rosemary, a new place to stay in Marrakech, has pulled it off. The five-room boutique hotel, which opened recently, is scrupulously designed by LRNCE, the Marrakesh-based lifestyle brand founded by Belgium-born Laurence Leenaert.

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08.28.19

Interiors

A Palazzo in Puglia Provides the Perfect Backdrop for These Vintage Rugs

Earlier this spring, T Magazine published a story on a new design hotel located inside a restored 1861 palazzo in the village of Gagliano del Capo, which seemed a perfect encapsulation of everything that's beautiful about Puglia, frescoed ceilings and all. The Australian-based company Tigmi Trading — which sources one-of-a-kind vintage and contemporary Berber rugs from Morocco — seems to have also taken note of the palazzo, which provides the backdrop to their latest collection, Casa D'Arte, in these photos.

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01.24.18

Studio Visit

A Belgian Designer in Morocco On What It’s Like to Run a Global Brand Via Instagram

Working from the center of a medina in Marrakech might not seem like the most straightforward way to achieve international acclaim, but with an aesthetic that walks right up to an Anthro catalog, then takes a sharp left toward Picasso, Laurence Leenaert of LRNCE has done just that. We caught up with Leenaert in her showroom-cum-studio to find out what it's like to run a global brand via Instagram, how she stays inspired, and why she can’t imagine being anywhere else.

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12.12.16

Sighted

A Belgian Textile and Fashion Designer By Way of Marrakech

With an aesthetic that's part Proenza, part Aelfie, LRNCE is the textiles and accessories label you get when a trained Belgian fashion designer moves to Marrakech. Founded in 2013 by Laurence Leenaert and inspired by tribal rituals, the line includes super modern, thickly embroidered rugs; sandals that mix materials like raffia, rope, and suede; graphic-printed kimonos; plus bags, ceramics, and other objects. In other words, traditional Moroccan handcrafts as distilled through the lens of contemporary graphics and design.

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