It can be easy to become immune to the Postmodern references and patterns currently littering the digital ether, but there’s something different about Sarah Kissell, the Los Angeles–based designer behind the graphically-fitting guise Pure Magenta. As she describes it, it’s the simultaneous practice of excess and restraint — especially while exploring questionable taste — that Kissell values the most. “Riding the line between the two is when things become interesting to me,” she says. “It also widens the opportunity to succeed or fail, which is a healthy place to be a young designer.” And healthy is exactly where the designer is right now, dividing her time as senior art director for the terminally trendy fashion retailer Nasty Gal, as well as developing Pure Magenta’s graphic identity and soon-to-launch jewelry line.