Totokaelo Art—Objects’s Spring Campaigns

The cult Seattle boutique Totokaelo already carries clothing and objects so beautiful that each new season wreaks havoc on the wallets of aesthetes around the country. The only way the store could possibly improve on that game? By shooting those new collections in scenarios designed to make said aesthetes even crazier. To promote its spring Art—Object catalog, the store’s creative director Ashley Helvey masterminded two such campaigns: a photo shoot shot by Robin Stein and styled by Margaret Macmillan Jones in the technicolor plaza of Seattle’s King County Correctional Center (designed in the ’80s by Martha Schwartz and Benson Shaw), and a video, also in collaboration with Stein, that features Cameron Mesirow of Glasser along with music from her latest album, Interiors. The photo shoot includes works by SU mainstays Phillip LowJosh Herman, and Katy Krantz.


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