These 3D Interior Images Have Us Drooling Over a Tile Catalog
In the old days, this would have been one hell of an expensive photoshoot: Sourcing design icons-in-the-making from people like Lex Pott, Faye Toogood, and Sabine Marcelis; building out a set; and then painting, styling, and photographing the whole thing. But perhaps this will be known as the year when the rendered, three-dimensional image became almost more exciting — and decidedly cheaper — than the real thing, thereby making it almost de rigueur for brands to invest in these kinds of digital set-ups, no matter the product. Agencies like the Italian-based Terzo Piano — who we’ve mentioned only in passing before but who have become a major source of (fake) interiors inspo — summon worlds so lifelike and filled with such diverse, for lack of a better word, props, that suddenly we find ourselves drooling over what is ostensibly a tile catalog. This particular suite of images was created to celebrate the possibilities of a new porcelain tile for the Italian company Graniti Fiandre, but they could just as easily be an editorial spread from Wallpaper Magazine. We like where this is headed.
Concept, set design, and styling: Elisabetta Bongiorni of Terzo Piano
Client: Graniti Fiandre