12.16.24
Sighted
Bower’s Moody, Mystical Showroom — And Their New Moongate Mirrors — Channel Someplace Far From Brooklyn
When you’re in a mystical frame of mind — cue the winter solstice — mirrors really do start to feel like portals. And the Moongate series, the latest from Bower Studios, seems to offer entry into another realm. Inspired by outdoor passageways originally found in traditional Chinese gardens, these large wall mirrors would add a sense of mystery and quiet adventure to any interior. And they do just that in Bower’s newly redone showroom, complementing and contrasting with the studio’s classic collections and transporting you somewhere far from Brooklyn.
“It was time for a refresh,” says Danny Giannella, co-founder and design director of Bower. “We have some upcoming new work, so it made sense to make some changes. And with change, we thought we might as well level up.” Here, Bower has done that both figuratively and literally: Platforms at various heights add depth and dimension to a display space that feels a bit otherworldly. The dream-logic quality of their Melt collection pieces, whose materials seem to almost slither off their pedestals, is heightened, as is the deceptive simplicity of their slatted or curved Contour collection. Color and texture are picked up and reflected by Bower’s mirrors; a rug helps create a distinct, intimate area within the larger space, while a fully carpeted smaller room has a moody, blood-red backdrop.
“There are little surreal touches sprinkled throughout, like the river pebbles filling the middle section of our meeting table,” says Giannella. Surreal and also sensory: the channel of pebbles is a cool visual, for sure, but run your fingers over them and you get an ASMR effect. And the chairs at that meeting table? The tubular metal frames say office, but the furry seats say Méret Oppenheim meets Marcel Breuer. The studio has widened their scope this time around to create a scene that feels both uncanny and welcoming. “We treated the spaces more like a loft than our previous showrooms, which had been exclusively furnished with Bower pieces,” says Giannella. “It was fun finding vintage pieces, lighting, and artwork that complemented our pieces, making the space feel balanced and livable. We plan on keeping our eyes open to rotate vintage finds, paintings, and any elements that bring an evolving flavor to our space.”
PHOTOS BY JOE KRAMM