01.15.16
Sighted
The Design Brand That Wants to Be America’s Answer to Hay
When the New York–based housewares brand Good Thing relaunched its website this morning with new branding, a new design, and colorful new imagery by Seattle art director Charlie Schuck, it wasn't so much an attempt to simply update its visuals as it was to recast its entire mission statement: to be America's answer to all the popular Scandi brands offering super-accessible design.