
02.25.13
Up and Coming
Till Wiedeck of HelloMe, Graphic Designer
If you're wondering why we chose to kick off a story about a graphic designer with a series of objects that fall squarely in the art/furniture realm, there are two reasons: First, they were our first introduction — via Pinterest — to Till Wiedeck's work, and second, they illustrate perfectly what's so great about the Berlin-based talent. Though he refers to himself as a hyper-functionalist, preoccupied with detail and simplicity and too serious to answer our sillier interview questions about Google searches and fictional characters, somehow he's still the kind of guy who would take a sizeable chunk of time out of his client schedule to build a suite of semi-useless objects like these. You'll find the same juxtapositions in the portfolio of his graphics studio, HelloMe, where he might pair spare typography with lush hyper-color flower arrangements, creepy Photoshop smears, or experimental acid-trip paintings he and his cohorts have made by hand. It all comes together in our interview with Wiedeck, who has a thing for both Bauhaus and Memphis, modernist chairs and tchotchkes. Whatever it is, it's working.