Sister-and-brother team Georgie and Alex Cleary founded Alpha60 in Melbourne in 2005. The label's unofficial tagline is "sophisticated quirk" — the pair likes each piece to have some point of difference, something that sets it apart from the fashion norm. Photo by Annevi Petersson

Alpha60, Clothing Designers

When you're a graphic designer and an aircraft engineer with zero fashion training, and yet you find yourself becoming the go-to clothing line of Melbourne — worn by the likes of Patti Smith, LCD Soundsystem, and Jamie Oliver — you learn to get really good at improvising. And trusting your instincts. So it goes for Alex and Georgie Cleary, the brother-and-sister duo behind Alpha60, who base its designs not on fashion trends but on whatever random pop-culture reference they happen to be into at any given moment.
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