If you want to put too fine a point on it, you could say that John and Linda Meyers specialize professionally in obscurity. The couple run a brand and webshop called Wary Meyers, where they sell flea-market ephemera that often have a delightful but abstruse narrative attached, and their own goods like Gonks, which are handmade creatures for kids based on an old World War I British archetype. They also made themselves scarce a few years ago when John, a former visual merchandiser at Anthropologie, and Linda, an art director, picked up and left Manhattan for a quieter life in Portland, Maine. But as a young couple with a very young child, they felt increasingly that they ought to be investing their time in something that might one day become ubiquitous: “The thing with our company is we’ve always done a lot of one-offs and prototypes — things where we’ll make one item and then it’s like, ‘Well, how do we produce them somewhat cheaply and not in China?’” says Linda. “And everything we did before seemed slightly esoteric. We had a book where we did 50 DIY projects and people loved the products and were like, ‘Do you want to sell them?’ And it was kind of like, ‘Well, do you want to pay $1500 for a dresser?’” Which is why last week, the couple released their first — “dare I say mainstream?” jokes Linda — product: A line of scented candles with iconic-seeming packaging and incredibly inviting-sounding scents.