We’re Totally On Board With This Brand’s Moody, Nordic Minimalism
Here’s what we know about the Danish furniture and housewares company AYTM: Founded in 2015, the company is owned by Danish design couple Kathrine and Per Gran Hartvigsen, who ran a company producing white label objects for companies like Bolia for a decade before they decided to start their own brand. Their first collection — which is carried at places like Coming Soon, The Line, and Consort — focused on things like mirrored storage boxes, dusty-hued semicircular trays, and rose-tinted poufs. Their sense of color is singularly awesome. And — most excitingly! — they’ve finally branched out into furniture, with arched, ’70s-inspired, bent-tube benches and seats, swirling metal magazine holders, and shelving systems made from blackened ash. The collection, they say, is meant to be Nordic, but with a dark and moody twist. Color us intrigued.