See How This 3D Artist Rendered 50 Different Proposals for a Real-Life Exhibition
We’ve talked a lot on this site about how much 3D digital renderings have changed the game — most notably in their capacity to make the editorial photoshoot all but obsolete — but this was a new one even for us: For his first solo exhibition at the Copenhagen gallery Last Resort, Barcelona-based digital artist and designer Andres Reisinger created more than 50 different 3D renderings for exhibition proposals before settling, with gallery director Peter Amby, on the final concept. Called “Job Interview,” the exhibition is meant to evoke an interview’s feeling of discomfort, and it features a monumental pink recycled PVC sphere that takes up a portion of the gallery space, leaving little room for exhibition-goers. By showing images of both the final exhibition and the 58 proposals online, however, the show also brings up a relatively thorny question: How much does the final exhibition concept actually matter if most people are going to view the exhibition only virtually online? We’ve picked a selection of our favorite proposals below; scroll through to decide for yourself and to sneak a peek at the final exhibition images if you — like us — won’t be in Copenhagen anytime soon.