
01.24.18
Studio Visit
A Belgian Designer in Morocco On What It’s Like to Run a Global Brand Via Instagram
Working from the center of a medina in Marrakech might not seem like the most straightforward way to achieve international acclaim, but with an aesthetic that walks right up to an Anthro catalog, then takes a sharp left toward Picasso, Laurence Leenaert of LRNCE has done just that. We caught up with Leenaert in her showroom-cum-studio to find out what it's like to run a global brand via Instagram, how she stays inspired, and why she can’t imagine being anywhere else.