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Waka Waka Gets a New Identity, and Other Graphic Design Picks for February

In a new column, each month The Brand Identity will share with our readers a selection of the most interesting studios, packaging designs, and branding and identity projects featured recently on their site. This month: New branding for the LA studio Waka Waka, a chic identity for a moving image museum, colorful bottles for a Ukrainian soda line, and more.
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DS & Durga Set Themselves Apart By Appealing to More Than Just Our Sense of Smell

"Perfume is armchair travel." This year, as we find ourselves collectively and forcibly grounded, DS & Durga’s tagline has taken on a new significance: Fragrance’s transporting ability, whether it be to carry us back in time to a familiar place or offer a portal to a destination we’ve never experienced, is more powerful and desirable than ever.
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Anthony Sperduti Hamptons home tour

Anthony Sperduti’s Art-Filled Hamptons Hideaway

Partners & Spade's Noho storefront closed in 2014, as the brand grew up, evolved, and moved into swankier digs on Lafayette Street. But I was happy to see its spirit alive and well when I walked into Anthony Sperduti's Sag Harbor cottage for the first in an editorial series we're doing with SONOS on the homes of some of New York's most interesting — and influential — creatives. Sperduti's weekend Hamptons house, tucked away in a quiet corner on the Sag Harbor Bay, is our favorite kind of home — the perfect mix of vintage and contemporary art and objects, each with a fascinating story behind its acquisition.
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Sight Unseen: Esprit’s Brand Books

There are some books that are quoted, referenced, or photographed so often in our line of work that they begin to feel like touchstones for design-world enthusiasts all over the world. The Nathalie du Pasquier–illustrated Leonard Koren bible Arranging Things: A Rhetoric of Object Placement is of those such books; the late-'90s graphic-design manifesto Tibor Kalman: Perverse Optimist is another. But recently, another book has begun popping up no matter where we look. Esprit: The Comprehensive Design Principle — a huge, softcover paean to every design aspect of the beloved 1980s fashion brand — was published in 1989 by its founder Douglas Tompkins, but has experienced a resurgence of late in these '80s nostalgia–tinged, Memphis revival–happy times.
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