At the New W Verbier in Switzerland

If you're a fan of the W Hotels chain, which at the moment comprises nearly 50 properties in more than 25 countries, you probably fall in to one (or both) of the following categories: you're young, wealthy, extroverted, and appreciate things like fire-juggling bartenders, or you really, really love design. It's not that the W's interiors are suited to every taste — especially since half the fun of them is that they're mostly designed by different firms, from Patricia Urquiola (Vieques) to Yabu Pushelberg (Guangzhou) — but you do have to tip your hat to any corporate entity that puts this much investment into our little corner of culture, including the annual W Hotels Designers of the Future awards. The latest W to take cutting-edge design to a novel locale is the new W Verbier by the Amsterdam firm Concrete, which Sight Unseen had the good fortune to visit last month.
More