What We Saw
At London’s Frieze Art Fair
Which furniture designs do discerning art dealers truly prefer? Not to sell, but to sit in? That was the age-old question that photographer Sanna Helena Berger set out to answer while traversing the aisles of last month’s Frieze Art Fair. Her utterly unscientific answer? Four out of five discerning art dealers prefer Friso Kramer, or failing that, some variation on mid-century bentwood. Quelle surprise. A Swedish photographer based in London, Berger chose to hone in on the subject after her maiden voyage to Frieze — tagging along with a friend’s art class — proved otherwise underwhelming. “The space itself is divided into cubicles, very much like an overcrowded office, except that everything is crisp, bright, and white and within the cubicles the office wear is of a higher standard,” she explains. “Obviously I don’t claim that there was no worthwhile art there, because there certainly was, but the environment, the space, and the curation were not for me.” Instead of complaining, though, and jeopardizing her friend’s happy experience, Berger pulled out her camera and devoted the rest of the day to documenting art-booth furniture. Then she decided to share the results with us, in a behind-the-scenes exposé that will no doubt put a lot of curious minds at ease, once and for all.