What We Saw
At New York Design Week 2013, Part IV: ICFF
We had a dream for ICFF this year: to set up a “Sight Unseen Canteen” staffed by an avant-garde chef who would purchase food items from the conference center cafeteria and recast them into amazing gourmet meals, a bit like the now-defunct website Fancy Fast Food. The reason we had this dream (which we still hope to someday realize) is that no one in their right mind ever has anything good to say about the Javits itself — the climate, the lighting, and of course, the hideous, overpriced cuisine — and so pretty much everyone, we figured, would get the joke. If we could add on a foot massage station, a napping pod, and a daylight simulator, our vision would truly be complete. But alas, this year all there was to comfort weary fairgoers like us was plain old great design, and the joy of running into old friends and colleagues, and so we had no choice but to settle for that. We came, we saw, we conquered.