Sight Unseen is Launching a Best in Show Award at Greenhouse, Stockholm’s Emerging Design Showcase: Apply Today!

If you’re a longtime reader of Sight Unseen, you probably have some idea about our hierarchy of design fairs — and, as such, you may know that the Stockholm Furniture Fair ranks, year after year, at the very top of our list. We’ve been attending Stockholm off and on since 2008, and we’ve long been fans of the fair’s emerging design showcase, called Greenhouse, which launched in 2003 and functions like a more curated version of Milan’s Salone Satellite, open as it is to designers around the world. It was there, in 2008, that we first met Jonas Stokke, who went on to be a collaborator in our ongoing Norway x New York project; it was at Greenhouse, in 2019, that we caught up with a slew of North American-born designers on the rise, from Jamie Wolfond to JUMBO; and there again, in 2023, that we spied fresh talents like Sweden’s Gustav Winsth, Australia’s Ted Synnott, and Hong Kong’s Yellowdot. In other words, it’s the place to be if you’re at all interested in catching the eye of tastemakers, journalists, and — not least of all — potential manufacturers for your products and interior designers who might like to spec your work. That’s why we are thrilled to announce that in 2024, we will be launching a partnership with the Stockholm Furniture Fair, running February 6-10: A Sight Unseen x Greenhouse Best in Show award, judged by yours truly, that will offer even more visibility and a greater platform for your practice. Applications are open now through September 18!

The details: Applications are open to designers around the world, and there is no age limit. Applicants will first be evaluated and selected by the Greenhouse jury, which for 2024 includes Kristoffer Fagerström, a partner at Note Design Studio; Shane Schneck, who’s designed several products for Hay, among others; and Marcia Harvey Isaksson, an interior designer and artist who’s the founder of textile gallery Fiberspace and Southnord, a space for Black and Afro-Nordic designers. Then, Sight Unseen will be present at the 2024 fair to select and jury the Best in Show award. The winner will receive a feature story and Instagram post on Sight Unseen, along with other social media promotion, and will be showcased on all Stockholm Furniture Fair social media channels as well. The link for more information and to apply is here; we hope to see you there! And scroll through for a peek at some of our favorite talents who have exhibited at Greenhouse in the past!

Top image: JUMBO / Greenhouse 2019

Jonas Lutz / Greenhouse 2019

Jamie Wolfond / Greenhouse 2019

Kajsa Melchior / Greenhouse 2020

Yellowdot Studio / Greenhouse 2023

Reeta Laine / Greenhouse 2023

HAHA Stockholm / Greenhouse 2017

Hayo Gebauer / Greenhouse 2019

Mario Tsai / Greenhouse 2017

Brave New Lines / Greenhouse 2023

Gustav Winhst / Greenhouse 2023

Ted Synnott / Greenhouse 2023

Studio Sloyd / Greenhouse 2023

Cecilia Xinyu Zhang / Greenhouse 2018

Earnest Studio / Greenhouse 2019