When PIN–UP editor Felix Burrichter asked me to put together a product-driven color story for the magazine's new fall issue, which just came out last week, I said yes without hesitation — then secretly panicked later. It turns out that defining yourself by a single hue can be strangely intimidating. After thinking about it for ages, I resolved not to think at all, resorting to an idea that's been kicking around Sight Unseen's Pinterest feed for months now: electric blue, reimagined for the magazine as the more whimsical-sounding "peacock." I rounded up 14 of our favorite examples, which PIN–UP contributor Fausto Fantinuoli turned into the gorgeous illustration pictured above, along with the selections of Ambra Medda (dolphin), Tauba Auerbach (vermillion), and Paloma Powers (blush). Burrichter was kind enough to let us share the full story, which you can view after the jump.