
10.12.17
Sighted
A Hip New Furniture Brand Launches in Paris
If we could describe the new French furniture brand Youth Éditions in one word, it would probably be vibey. It's got a hip logo, a website punctuated with photos of classical sculptures, an Instagram full of perfectly calibrated inspiration images, and poetically mysterious catalog text that feels like it could have been penned by a copywriter for Millennial-focused car commercials. And yet it all works, in a this-is-not-your-grandmother's-furniture-line sort of way.