If you've never been to the Swiss version of Art Basel and Design Miami/Basel, what they say about it is pretty much true: If Miami's overall vibe seems to put partying, relaxation, and hedonism first and serious business second, Basel is decidedly the other way around. Yes, people like Dasha Zhukova and Craig Robbins throw fancy dinners, and spending at least one night out until 4AM at certain local bars is a required rite, and the sales numbers are probably quite similar for both events, but being in Basel just feels different. For one, there's no offsite scene to speak of, so you spend almost the whole time in massive halls that are jam-packed full of people, leaving no room to forget that you're basically inside a shopping mall for the filthy rich. And the banks of the Rhine, pretty as they may be, are no South Beach. People wear more clothes in Basel. Everything is twice as expensive. If there's one obvious advantage — for a journalist or casual observer — to attending Basel over Miami, it's that you're far less likely to be distracted by hangovers, pool parties, boozy brunches, and beach FOMO. You spend the entire day scrutinizing the actual work, and if you're lucky, like we were, you come home with a camera full of satisfying discoveries.