The Sight Unseen Shape Shop at Creatures of Comfort


By the close of Sight Unseen’s four-day pop-up during the Noho Design District last year, we’d come to realize a few things. One: that we quite enjoy being shopkeepers — the merchandising of objects, the banter with the public, the satisfying swipe of each credit card through our handy Square readers. And two: that four days was not nearly enough. As we watched the objects we’d put so much effort into procuring move on to more permanent retail homes, we felt a vague sense of deflation, almost like a break-up, and we immediately began plotting for pop-up number two. Never, though, did we dream what would happen next: We were approached by Jade Lai, owner of the impeccably curated Creatures of Comfort store in New York and Los Angeles, to create a Sight Unseen pop-up in the gallery space of her New York store, which had previously played host to temporary outposts from the likes of Confettisystem, Textfield, and the Japanese housewares shop Playmountain. After months of planning, we finally debuted the Sight Unseen Shape Shop this Tuesday at a blowout party.

Our inspiration for the Shape Shop came from both the high — our appreciation for things like Constructivism, Memphis, and the Bauhaus — and the low (who doesn’t love a triangle?). For the merchandise, we scoured the blogs for little-known gems, like Cincinnati-based designer Andrew Neyer’s shape-adorned Watch Clock, and also went back to many of the same artists and designers we’d worked with in our first pop-up, asking them to propose pieces that either took the form of or were decorated with basic geometric shapes. We also developed two mini-installations within the shop, one of a selection of shapeless blobjects and the other of geometric vintage oddities pulled from the personal collection of artist Jason Rosenberg. The results, which we’re previewing in the slideshow at right, are beautifully designed, ridiculously covetable, and most of all, they make us really, really happy. We hope they do the same for you.

The Sight Unseen Shape Shop at Creatures of Comfort, 205 Mulberry St, New York. Now through May 6.