
11.11.20
Invitation
Lauren Coleman Experiments with Gravity and Melting Metal in a New Skincare Campaign
Brooklyn photographer Lauren Coleman's love of science-lab equipment made her an obvious choice for an important collaboration we're debuting today: an artistic depiction of the properties of a new product by the Swiss beauty brand La Prairie, which since 1954 has been known for its scientific approach. La Prairie invited Sight Unseen to commission a series of animated cinemagrams to mark the launch, and we invited Coleman to conceptualize them.