
05.15.15
Sight Unseen OFFSITE
The Making of the Principals’ Dynamic Sanctuary for Ford
Sight Unseen OFFSITE opens today, and front and center at this year's show is an undulating structure that, from a distance, looks incredibly mysterious — its walls are made from an unusual material, and they periodically emit a strange, pulsing blue glow. As you approach the structure, you first pass through a very narrow entryway that obscures your view of what's inside, but once you arrive there — well, that's the magic of the Dynamic Sanctuary, an installation by the Brooklyn design studio The Principals that's a kind of poetic metaphor for the design ideas behind Ford's 2015 Edge vehicle.