08.11.10
The Making of
Everyday Growing by Juliette Warmenhoven
Juliette Warmenhoven grew up in Holland’s so-called bulb district, near Haarlem, in a small village called Hillegom. Her father is a flower farmer. If it all sounds very quaint, it might have been 20 years ago — but then tulip production went the way of the meat industry thanks to globalization, and farming became a race to create the maximum amount of homogenous bulbs in the shortest amount of time. “My father feels farming is like working in a factory now,” says the Arnhem-based designer. Just as shrink-wrapped steak has been divorced from the killing of the cow, plants are more about the perfection of the end product than the actual growing process. “I believe that when you explain that process to people, they get more feeling out of it,” she says. For Everyday Growing, her graduation project at Arnhem’s ArtEZ school, she built a series of small monuments to plants’ humble — and often imperfect — origins.










