02.19.14
Up and Coming
Visibility, Product Designers
Sina Sohrab was born in Tehran and raised in Detroit; Joseph Guerra is a native Los Angeleno who grew up outside Atlanta. Yet when the pair met as undergrads at RISD, their backgrounds turned out to be their most influential commonality: "There was this emphasis in both our families on earning your possessions and respecting them — it's something we really connected on," recalls Sohrab. "Joey’s dad, for example, had this idea that he wanted all of his possessions to reference an older possession he'd had at another point in his life. This timeline of objects and the idea of emotional value became really important to us." Upon graduating in 2012, the duo knew they wanted to team up; Sohrab moved to New York and took a job at Bec Brittain studio, while Guerra spent six months in Europe working for Industrial Facility and Big-Game before joining him. They're now hunkered down in Brooklyn preparing to launch their first collaborative collection during ICFF in May, under the name Visibility.