While Portugal is probably best known, these days, for manufacturing clothing and shoes for big brands like COS, Zara, and Camper — or if you're a product designer, for supplying 50% of the world's cork — Porto-based designer and printmaker Célia Esteves homed in on its longtime flat-weave rug-making tradition when she founded GUR two years ago. After meeting a weaver in her hometown of Viana de Castelo, who for 15 years had been handcrafting the style of rug that she'd seen on "every Portuguese kitchen floor" since she was a child, Esteves decided to hire the weaver to use the same technique to produce colorful limited-edition designs commissioned from illustrators she knew and admired, like Atelier Bingo and Ferreol Babin. We recently interviewed Esteves about the project, which has collabs with Après Ski and Reality Studio on the way; scroll down to read more about how she transformed a local craft into a contemporary design brand.
