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Studio Visit
Hunting & Narud Are Rewriting the Rules of Scandinavian Design
Originally from Norway, Amy Hunting and Oscar Narud both completed design education abroad — Hunting at the prestigious Royal Danish Academy of Fine Arts (KADK) in Copenhagen and Narud at the RCA in London — but the design heritage of their home country remains an important theme in their work. "There's obviously this romanticized cliché of Scandinavian style but a lot of young designers are now trying to push back," says Narud when we talk about their aspiration to reinterpret the stereotypical notions of a Nordic aesthetic. "Scandinavian design is redefining itself with our generation. We all struggle with the weight of the heritage, but there's a lot of stuff happening now."
