In the old days, this would have been one hell of an expensive photoshoot: Sourcing design icons-in-the-making from people like Lex Pott, Faye Toogood, and Sabine Marcelis; building out a set; and then painting, styling, and photographing the whole thing. But perhaps this will be known as the year when the rendered, three-dimensional image became almost more exciting — and decidedly cheaper — than the real thing, thereby making it almost de rigueur for brands to invest in these kinds of digital set-ups, no matter the product.