04.06.18
Up and Coming
The Swiss Artist Turning Photographs and Digital Renderings Into High-End Carpets
Growing up in the '90s in Switzerland, Nadja Stäubli always had an analog camera with her. "I ended up studying photography at the University of Arts in Switzerland, and, for my thesis project, I wanted to work with a different medium then simple photography," explains the founder of the cult-favorite rug company Schoenstaub. Stäubli dug around to find a high-density weaving machine that could translate the grain of her 35mm film into knots on a rug, and, through family connections, ended up finding the only one that could do it in the world. The idea was to produce a single carpet for a gallery; it was such a success, Stäubli decided to turn the enterprise into a full-fledged company.










