Meet Ami Ami, the Boxed Wine Whose Packaging Channels 1920s Italian Futurism

If you came of age, like I did, in the '80s or '90s, boxed wine probably means one thing — and one thing only — to you. But while in the past few years there's been something of an arms race to see who can make the best boxed wine — and turn that ubiquitous Franzia into nothing but a memory — there's only one new contender that tastes delicious and also has the kind of loose, contemporary, slightly kooky vibe that we'd actually want to display on our counters or in the fridge when guests come over: Ami Ami, a new, DTC, minimal-intervention boxed wine whose playful packaging and super-memorable logotype (the dots in the I's and the negative space in the A's are meant to resemble wine glasses) were both designed by the LA- and Montreal-based studio Wedge.
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A Playful Pét-nat, and Other Graphic Design Picks for July

Each month The Brand Identity shares with our readers a selection of the most interesting studios, packaging designs, and branding and identity projects featured recently on their site. This month: Colorful packaging for a sustainable beauty line, a photographer with a font inspired by the early 1900s, and a playful identity for a Ukranian wine brand (above).
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A ’70s-Inspired Sunscreen, and Other Graphic Design Picks for June

Each month The Brand Identity shares with our readers a selection of the most interesting studios, packaging designs, and branding and identity projects featured recently on their site. This month: An identity for a Black- and women-owned L.A. bookstore, a quirky custom typeface for a London underwear brand, and colorful, '70s-inspired packaging for a sunscreen brand (above).
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Week of March 1, 2021

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: a new Parisian skincare brand with stellar packaging, a Dr. Seuss-goes-to-the-desert furniture collection, and a dental clinic inspired by David Lynch.
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Waka Waka Gets a New Identity, and Other Graphic Design Picks for February

In a new column, each month The Brand Identity will share with our readers a selection of the most interesting studios, packaging designs, and branding and identity projects featured recently on their site. This month: New branding for the LA studio Waka Waka, a chic identity for a moving image museum, colorful bottles for a Ukrainian soda line, and more.
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Week of January 11, 2021

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: two European store interiors with epic dressing rooms, a new-ish tequila brand with a Chanel-inspired bottle, the prettiest watering can we've seen in a good while, and a highly ornamented new furniture line shot in an 1800s manor (above).
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Lauren Coleman Experiments with Gravity and Melting Metal in a New Skincare Campaign

Brooklyn photographer Lauren Coleman's love of science-lab equipment made her an obvious choice for an important collaboration we're debuting today: an artistic depiction of the properties of a new product by the Swiss beauty brand La Prairie, which since 1954 has been known for its scientific approach. La Prairie invited Sight Unseen to commission a series of animated cinemagrams to mark the launch, and we invited Coleman to conceptualize them.
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Wary Meyers’ Candles

If you want to put too fine a point on it, you could say that John and Linda Meyers specialize professionally in obscurity. The couple run a brand and webshop called Wary Meyers, where they sell flea-market ephemera that often have a delightful but abstruse narrative attached, and their own goods like Gonks, which are handmade creatures for kids based on an old World War I British archetype. They also made themselves scarce a few years ago when John, a former visual merchandiser at Anthropologie, and Linda, an art director, picked up and left Manhattan for a quieter life in Portland, Maine. But as a young couple with a very young child, they felt increasingly that they ought to be investing their time in something that might one day become ubiquitous: “The thing with our company is we’ve always done a lot of one-offs and prototypes — things where we’ll make one item and then it’s like, ‘Well, how do we produce them somewhat cheaply and not in China?’” says Linda. “And everything we did before seemed slightly esoteric. We had a book where we did 50 DIY projects and people loved the products and were like, ‘Do you want to sell them?’ And it was kind of like, ‘Well, do you want to pay $1500 for a dresser?’” Which is why last week, the couple released their first — “dare I say mainstream?” jokes Linda — product: A line of scented candles with iconic-seeming packaging and incredibly inviting-sounding scents.
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Sam Baron’s Personal Collections

As a child growing up in the Jura mountains on a small farm on the border between France and Switzerland, the first thing designer Sam Baron remembers collecting were the stickers you scrape from the skins of fruits, heralding their arrival from someplace exotic — tomatoes from Mexico, say, or bananas from Guadeloupe. “For me, it was like a small souvenir from a trip I had never taken, an invitation to think about someplace else and another way of life,” Baron told me from his studio in Lisbon earlier this fall. Of course these days, the designer needn’t only imagine what life is like in faraway places: As head of the design department at Fabrica and a designer for outfits like Ligne Roset, Secondome Gallery, and Bosa Ceramics, Baron’s work has him constantly jetting from Paris to Milan to Treviso, where Fabrica is based; to Venice, where his glassworks are blown; and back to Lisbon, where he recently opened an office with Fabrica alums Gonçalo Campos and Catarina Carreiras, and where he lives with his wife.
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