Chad Kouri took his first freelance design gig at the tender age of just 15, but like most creatives, Kouri had trouble at first striking a balance between paying the bills and pursuing his passions. “I moved to Chicago after high school to study design, but knew I didn’t have enough money to finish a four-year program. So I took as many classes as I could and then jumped out to work for a marketing firm, which was not at all fulfilling. I was basically designing junk mail for five years. After hours, I’d work on editorial illustrations or custom typography, but I quickly realized I didn’t enjoy being on a computer 16 hours a day. I started doing collage as a way to break away from screen time. I used to reference a lot of old ads and typography from the ’50s and ’60s, and I wanted to work larger but the pieces could only be as big as a magazine page. That’s how I transitioned to using flat shape and color, and that’s pretty much where I’m at in this experiment of an art career that I have.”
